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Childress Vineyards Introduces Innovative, Sustainable Packaging for Wines

LEXINGTON, N.C. - April 11, 2011. Childress Vineyards is announcing plans to release one of the most ecologically and sustainable wine products on the market, a wine keg.

Childress Vineyards will be introducing wine keg containers to their distributors for integrating into their respective wine by the glass programs and retail. The Proximity Hotel is serving as the venue because of their allegiance to eco-friendly products and sustainable practices. While most wineries refuse to refill a previously used bottle, each wine keg can be sanitized and refilled as many times as desired. No longer are empty bottles, labels, capsules and corks going to waste. Human error also leads to wasted product in the restaurant setting, however, with the wine keg housed in a stainless steel vessel; negligent breakage of a bottle is of minimal concern. The benefits to the environment are an excellent drawing point, but the desired benefit to consumers and producers cannot be overlooked. Richard Childress, Proprietor of Childress Vineyards confirms, "This technology, quite simply, just makes sense. It's a product with an environmental conscious that gives our loyal customers the same quality product they love, with added benefits, often at a lower cost to them. I couldn't ask for a better outcome."

Childress Vineyards prides themselves in producing and delivering quality wine for their consumers. Due to the high value on quality, the most paramount feature of the wine keg is the ability to keep wine fresh
for sixty days, and often times longer without any risk of oxidation. That's not an easy task when a single wine keg can hold between 5 and 20 Liters of wine. Comprised of stainless steel, some critics may share concern with a shift in the composition of complex flavors of a fine wine. However, the kegs are designed in stainless steel with intention to preserve the wine's delicate taste. By employing a wine keg, the first glass of wine tastes as fresh as the last glass, it doesn't have a shortened lifespan of two to three days before it will taste oxidized and can no longer be served. In addition, since oxidation will not occur; the wine maintains a fresh nose for the keg life. Consumers can order their wine by the glass with the assurance of the intended taste. "Can you imagine," asks Richard Childress, "sipping a glass of wine after sixty days and having the identical freshness and aroma you would receive if the cork had just been popped? That's incredible." The wine keg can be operated as a stand alone system and doesn't require being run through the typical beer tap system, although it can be operated in that fashion, if desired.

While wine kegs had previously been released in the 1970's most were filled with low-grade wines and subsequently received a bad reputation. Currently consumers can purchase boxed wines, where a plastic bladder is filled and placed inside a cardboard container. However, none of these remotely compare to the newly innovated wine kegs. The wine keg is incredibly popular in the San Francisco Bay area but has also made way into New York City, Atlanta and now North Carolina.

While wine kegs may seem unnatural to many Americans, this packaging technique has been widely used in Italy, Portugal, Romania, Egypt, and other parts of Europe. Childress Vineyards hopes the consumer will look beyond their preconceived notions of keg wine and experience the benefits it offers to them, and the environment.

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